NovaLogic suing Activision over Delta Force trademark in MW3

By Steve Watts, May 16, 2012 12:45pm PDT

NovaLogic, the studio behind Delta Force, has filed an injunction and is seeking damages against Activision over the use of a Delta Force logo in Call of Duty: Modern Warfare 3. The complaint alleges that Activision ignored multiple warnings regarding the use of NovaLogic's trademark in the game.

Gamasutra reports that the main point of contention comes down to the use of the logo. While Delta Force is an actual counter-terrorism unit with its own emblem, NovaLogic claims that the use of a horizontal lightning rod and the dagger placement make it more akin to their own franchise's logo. It also claims that the US Army does not officially recognize the "Delta Force" name, as its actual operating name is the 1st Special Forces Operational Detachment Delta.

"Despite Activision's irrefutable knowledge of NovaLogic's superior trademark rights, Activision created knockoff marks that are nearly identical [to] NovaLogic's design and word marks," the complaint reads. "Activision then shamelessly inserted these infringing marks throughout its competing first person military adventure video games."

The complaint also names Turtle Beach, Microsoft, and BradyGames in the suit, alleging that Microsoft licensed the name and mark out to them without permission. It claims that it has "lost millions of dollars, possibly more" as a result of the infringement.

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