Draw Something daily usage drops 33 percent

Daily users for the popular mobile title Draw Something have dropped thirty-three percent in thirty days, according to recent usage data.

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Developer OMGPOP's mobile drawing game called Draw Something has amassed a huge number of players on iOS devices since its launch. However, recent data suggests that the drawing game's popularity is in steep decline, shedding approximately one-third of its active users in about a month's time. We're guessing that mobile publishing giant Zynga is none too pleased, having purchased OMGPOP back in March for $210 million.

According to metrics posted on AppData, Draw Something's daily active users peaked in April, at somewhere just shy of 15 million users. In the following thirty days since that peak, the game's daily active users have dropped to around 10 million.

Industry site Develop also points out that Draw Something once held the record for most downloads for any game when it first released, achieving about fifty million downloads in fifty days, a record only recently surpassed by Angry Birds Space.

At the time of this post, Draw Something has slipped from the top spot to fourth in iTunes "Top Paid Apps" list, is second in its "Top Free Apps" list, and is now the fifth "Top Grossing App" of all time.

Perhaps patching in some more words to the game's relatively-limited stable of choices (especially the free version) would be a helpful sort of tourniquet. Just sayin'.

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From The Chatty
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    May 2, 2012 4:00 PM

    Jeff Mattas posted a new article, Draw Something daily usage drops 33 percent.

    Daily users for the popular mobile title Draw Something have dropped thirty-three percent in thirty days, according to recent usage data.

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      May 2, 2012 4:15 PM

      [deleted]

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      May 2, 2012 4:36 PM

      [deleted]

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      May 2, 2012 4:48 PM

      [deleted]

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      May 2, 2012 5:08 PM

      Maybe people are moving to the better game called Charadium.

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        May 2, 2012 8:47 PM

        Charadium is iOS only. Goodbye massive market share.

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      May 2, 2012 5:09 PM

      Hope Zynga isn't regretting that $200 million purchase. Oh wait, I kind of hope they are.

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      May 2, 2012 5:17 PM

      most definitely the amount of words suck. repeats galore

      but also i think i got bored of it

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      May 2, 2012 5:37 PM

      how many cocks can you draw before it gets old....

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      May 2, 2012 5:46 PM

      Needs more to it, I got bored as shit.

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      May 2, 2012 6:50 PM

      You could also look at this as good news for the guys who sold OMGPOP.

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      May 2, 2012 7:07 PM

      Wait for the movie tie-in.

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      May 2, 2012 7:15 PM

      [deleted]

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      May 2, 2012 7:44 PM

      Having to buy colors was a drag. The drawing tools were too primitive. Also, it was way too easy to guess the answer so the drawing was often unnecessary.

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      May 2, 2012 7:54 PM

      Glad its not just me. I just got tired of drawing stuff.

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      May 2, 2012 8:56 PM

      no, you draw something

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      May 3, 2012 9:55 AM

      Needs more of a game aspect to keep people playing I think. As it stands, you're just sending each other goofy drawings and guessing them just for shits, there's no scoring or winner/loser to keep people going. After a while, especially with the limited word selection, it definitely gets old drawing shit for each other daily.

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