PopCap merchandising licenses secured, Plants vs Zombies plushies announced
As one of the most recognizable casual game brands on the market, it's a surprise that this hasn't happened any sooner. PopCap has announced that it has finally finalized a number of licensing deals that will bring its properties to the non-digital world.
The first products to come out of this agreement will represent Plants vs Zombies. Bejeweled and other franchises will be adapted next year.
Jazzwares will create a series of plush toys, figures and "electronic accessories" including headphones, speakers, and device cases. Seen above: PvZ plushies.
Bioworld Merchandising will create apparel, headware, bags, and accessories. Pictured above: a PvZ wallet.
Trends International is developing calendars and posters. In addition, Walls360 will offer custom wall graphics. Funko! will be creating their own PvZ Pop! vinyl figures, and MjC International will create PvZ-themed adult sleepwear and boxers.