Xbox Live gets new advertising partners
Microsoft announced today that it has reached deals with six new companies for advertising space on its dashboard, many of which either already have dedicated Xbox TV channels or will be getting them soon.
Microsoft is boasting a plethora of new advertising partners today, for 15- and 30-second spots within the new Xbox 360 dashboard that launched in December. The company announced today that it has struck advertising deals with ESPN, GameSpot, Last.fm, Manga Entertainment, and MUZU.TV.
It's worth noting that many of these advertisers either currently have or will soon have their own dedicated entertainment channels on Xbox Live, so the advertising will probably point users toward those apps. The announcement included word that Xbox Live boasts 40 million active members, and Xbox Live advertising has increased by 142 percent since 2010. It also claims that Gold members in the US spend 84 hours a month on Xbox Live, particularly due to the increased use of entertainment apps.
The Xbox 360's entertainment apps have been steadily growing since launch. Microsoft is targeting its next TV apps to launch sometime this summer.
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Shacknews
replySteve Watts posted a new article, Xbox Live gets new advertising partners.
Microsoft announced today that it has reached deals with six new companies for advertising space on its dashboard, many of which either already have dedicated Xbox TV channels or will be getting them soon.-
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I would let mine lapse but I needs my Netflix
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You can't use Netflix without Gold?
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I don't think so... at least that's how it used to be.
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(and it has always been this way)
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... how am I incorrect? That's exactly what I said.
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Something about a double negative. I understand what you mean though.
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Their marketing strategy for gold confuses me.
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Their strategy for gold is "everyone else sucks dick at online so let's milk this for all it's worth until Sony and Nintendo pull their heads out of their asses"
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Oh boy. If there is one thing I want more on the dashboard it's ads.
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No kidding. This and the yet unfixed security issues have made me decided to quit playing the Xbox this generation once I get through my backlog. If this shit shows up in Windows 8 (and I think it will) I'm going to cling to 7 until I have to go mac or something.
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what security issues?
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Its super easy to steal accounts and it takes Microsoft way to long to transfer the account back to the victim.
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I haven't seen anyone posting about that in awhile. A quick search turns up a bunch of articles from last Nov-Jan and pretty much nothing since then (EA claiming FIFA wasn't the culprit but...).
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Because they bought advertising space???
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Hellz yeah, can't wait to check these ads out. Love supportin' the 'Soft!
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Between the ads, not letting developers offer free DLC, and netflix requiring a gold subscription I think my next console is going to be PS4. However I get a bad feeling that Sony might ditch the free model too.
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