Movie studios and video game publishers are still looking for a way to profit off of some cross-media synergy. According to a new report, Electronic Arts has been shopping one of its more recognizable franchises for a Hollywood adaptation: Need for Speed.

A movie adaptation of the game would be able to compete with Universal's still-popular Fast and the Furious series. Paramount is supposedly the frontrunner in the bid, but all major studios minus Universal.

Variety (via Joystiq) reports that George and John Gatins are attached to pen the adaptation. They previously worked on Real Steel.

EA's last entry in the franchise, The Run (pictured above), could give us an idea on what the movie will be like. The Run featured the most detailed story in the franchise, and featured Sean Faris and Christina Hendricks in starring roles. An adaptation of The Run would be an easy sell for a Hollywood adaptation.