SOE Fan Faire renamed, set for October

By Steve Watts, Mar 26, 2012 4:45pm PDT

Sony Online Entertainment has announced that the annual event previously known as "Fan Faire" has been redubbed "SOE Live." Plans are underway for this year's event, which will take place October 18-21 at Bally's in Las Vegas. As usual, it will cover the gamut of SOE's various offerings, including DC Universe Online, EverQuest II, Free Realms, Magic: The Gathering - Tactics, and more.

The four-day event will include social events, panel discussions, plus exclusives like beta programs, tournaments, and goodies. Senior VP of marketing and sales Laura Naviaux says the new name is meant to reflect the broader range of SOE titles, which sports superheroes, Planetside 2, and Star Wars alongside its magical realms.

"The 'SOE Live' name change represents a deeper meaning behind our annual event," she said in a statement. "As our game portfolio continues to expand, we wanted to better represent our diverse player base and games, including the newest additions to the SOE family, with DC Universe Online, Free Realms, Star Wars: Clone Wars Adventures, and the highly anticipated PlanetSide 2. Previous event attendees can rest assured that we are not removing any of our established activities in order to accommodate the new players; rather, they can expect even more to make this the ultimate SOE fan experience."

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