As with Dragon Age, BioWare is working with Funimation on a licensed anime based on Mass Effect 3. The main character for the anime will be James Vega, a new character for the RPG finale. The animation will be done by Production I.G. and will look like "traditional" anime, according to Funimation's Justin Rojas.
Funimation expects the anime to be ready "Fall or so."
Note: The video will not play in the GameFly app.