Nine years and fifteen games later, the Naruto franchise has crossed the 10 million sales threshold. Namco Bandai's licensed games based on the popular anime and manga have appeared on nearly every console and handheld platform since debuting on the PS2. The next game, Naruto Shippuden: Ultimate Ninja Storm Generations will arrive on PS3 and Xbox 360 in March.
While Japan may be where the series originated from, it captures the smallest market share. Of the 10 million sold, 1.9 million units are from Japan and Asia, 3.8 million units are from Europe, and 4.3 million units come from North America. (That should explain the overwhelming popularity of Naruto-themed cosplay at anime conventions.)
Apparently, to celebrate the franchise's 10 million sales, Hiroshi Matsuyama, president of CyberConnect2, will run all 28 miles of the Marathon de Paris in full Naruto costume, making him (arguably) one of the best-in-shape game developers in the industry.