Xbox 360 reaches 66 million sales, Kinect at 18 million

Microsoft had a lot to brag about during its CES keynote. According to MS, Xbox 360 has now reached 66 million sales.

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Microsoft had a lot to brag about during its CES keynote. It proudly announced that Xbox 360 was "the top selling console in North America in 2011," a feat made obvious by following the monthly NPD data. According to MS, Xbox 360 has now reached 66 million sales. Microsoft is still trailing the Wii by about 30 million units, but it's certainly not a figure to scoff at.

Kinect, which launched slightly over a year ago, has sold an impressive 18 million units worldwide. (At this rate, Kinect will outsell the original Xbox by next year.) There are also nearly 40 million Xbox Live members, including free accounts.

Video was also a big emphasis for Microsoft at CES this year. The company touted that the "hours of video consumed globally on Xbox Live increased 140 percent from 2010 to 2011." That makes sense, given the amount of content partners Microsoft has secured for its Dashboard relaunch.

"More than 60 percent of US Xbox Live Gold members used entertainment apps on Xbox Live" during December, when the new Dashboard was available for all, Microsoft stated in a press release. Gold members watched "an average of an hour a day each." With figures like that, it appears Microsoft's strategy to turn the Xbox 360 from games console to media hub is definitely working.

Andrew Yoon was previously a games journalist creating content at Shacknews.

From The Chatty
  • reply
    January 10, 2012 7:45 AM

    Andrew Yoon posted a new article, Xbox 360 reaches 66 million sales, Kinect at 18 million.

    Microsoft had a lot to brag about during its CES keynote. According to MS, Xbox 360 has now reached 66 million sales.

    • reply
      January 10, 2012 7:53 AM

      -waits for RuskiSnajper post-

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        January 10, 2012 9:21 AM

        smellx launch detected

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      January 10, 2012 8:18 AM

      It makes you wonder if there really will be a new Xbox (NextBox, whatever) announced this year. The Hardcore Gamers and the Enthusiast Press are crying for one, but the general public seems fairly satisfied with what they are getting.

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      January 10, 2012 8:22 AM

      In other news "xbox failure rate may have forced people to buy the console twice"

      Don't get me wrong, this is impressive, but it also leaves a bad taste in the consumers mouth.

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        January 10, 2012 8:59 AM

        Eh, don't get me wrong the RROD thing sucked, and I actually did buy a second Xbox due to it, but I think to write off Xbox's market share as just people buying replacement consoles is silly.

        And I really wonder how bad a taste it leaves... It sucked but MS addressed it, and consumers responded. This happens to Apple all the time (I had an 07 Macbook "Crackbook) but they still have massive brand loyalty, because they take care of their customers.

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          January 10, 2012 9:10 AM

          ^^ this right here.

          in the technology market is isn't so much about what company is going to put out a defective product at some point, more as to how they address it when it happens to them.

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        January 10, 2012 9:04 AM

        Why does EVERY topic on the 360 sales have to include this type of nonsense? Seriously, even when some people did buy another 360 because of a failed device, I can guarantee you that the amount wouldn't be significant enough to make an overall difference. And if you really want to make any claims for the numbers, perhaps you should consider how many people that have actually purchased more than one 360 per household. I have two myself, one in the living room and one in the bedroom, and I have several friends that have two or more as well. Just let the "Dead Horse" be!

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          January 10, 2012 9:06 AM

          [deleted]

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            January 10, 2012 10:24 AM

            That is total bullshit at this stage in the game. The newest version of the 360 have proven to be very solid. Sure, I can't predict how they will be in three years, but they've proven much more reliable so far. Anyways, it doesn't matter what anyone says, this bullshit will never die because people like yourself will continue spewing your moronic crap because you think it make you look cool.

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            January 10, 2012 10:29 AM

            Is this 2008?

        • Ebu legacy 10 years legacy 20 years
          reply
          January 10, 2012 9:16 AM

          Because it is a significant amount.

          Everyone that I know who owns/owned a 360 had to replace it at some point. At least once.

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            January 10, 2012 10:14 AM

            Sure, but how many were covered under the warranty? That is what most of these types of posts ALWAYS fail to include in their "failed" equation.

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              January 10, 2012 10:26 AM

              They replaced consoles with ones that had the exact same issue, so it is/was inevitable that eventually you would need to buy a new one. I guarantee the number is not "insignificant". I myself got a warranty replacement, and then had that one RROD about a year later.

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                January 10, 2012 10:30 AM

                Warranty replacement don't count as sales.

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                  January 10, 2012 2:55 PM

                  That's not what I'm saying. My point is that the warranty replacements are dying at the same rate (i.e. mine died after a year), so when THOSE die, people will have no choice but to buy a console because the warranty will have expired.

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                  January 10, 2012 2:59 PM

                  That's not what I'm saying. My point is that the warranty replacement units have the same problems, so they will are inevitably dying after the warranty expires, leaving people to purchase new slim units. i.e., this is exactly what happened to me.

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          January 10, 2012 9:36 AM

          how can you guarantee that failed machine repurchases wouldn't be a large factor? It was a well known flaw in the device that gave it a short lifespan.

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            January 10, 2012 9:39 AM

            how large? even with a 20% failure rate that doesn't add a massive amount of systems. people act as if there's a 100% failure rate and sales have doubled as a result.

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              January 10, 2012 9:47 AM

              They also forget that many people were still within the extended warranty for RROD.

            • Ebu legacy 10 years legacy 20 years
              reply
              January 10, 2012 9:49 AM

              Even if it's "only" 20%, that's a pretty significant number, dude.

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                January 10, 2012 10:18 AM

                Again, the majority of that possible 20% was covered under warranty. Hence, even if it was that high, most of those were NOT repurchases, but warranty replacements. Seriously, do you people really think that over 13 million people skipped the warranty and went out and bought a new 360 instead? I mean, people in general can be pretty dumb, but come on!

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                  January 10, 2012 10:22 AM

                  [deleted]

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                    January 10, 2012 10:26 AM

                    The same way that you can't say that they weren't.

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                      January 10, 2012 10:39 AM

                      You can actually deduce it pretty well. The 360 had a three year warranty and the problem decreased as the newer models came out. A console sells more as the years go by. So the first few generations of the Xbox 360 had the highest failure rate, but also the lowest amount of sales. The problem didn't take 3 years to show - which you can see because Microsoft acknowledged the problem 2 years after the 360 came to market.

                      Combine those things, and it's a good deduction that most failures were covered under warranty (most requiring 51%).

                      The argument you would need to make is that all the early generation console fail eventually, some of which took 4-5 years to fail. In that case, we would need to still be hearing about it today. Perhaps people just don't post about it anymore, or perhaps it just isn't happening. I know my xbox, which was one of the original models, died some years ago and I am still on the replacement xbox they gave me.

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              January 10, 2012 10:27 AM

              [deleted]

    • reply
      January 10, 2012 9:03 AM

      And still no BluRay.

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      January 10, 2012 9:37 AM

      [deleted]

      • reply
        January 10, 2012 10:28 AM

        Sounds like a heat issue maybe? Or maybe the PS is toast?

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        January 10, 2012 12:54 PM

        Mine was doing that too. It would only do it when I turned a game on. I got a high pressure air hose and blew all the dust out of it. It work for a couple more months and started doing it again. It wasn't under warranty anymore so I purchased one of the new slim models and am a happy camper now

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      January 10, 2012 2:25 PM

      I unhooked my 360 from my TV (after wall mounting it last night). It was a good console, but I see no need for keeping it around.

    • reply
      January 10, 2012 3:02 PM

      Forget about that trainwreck up top, let's just ask this:

      - How many XBOX 360 units have you had to re-purchase due to failure?

      I would bet most folks have only purchased one unit by a long shot.

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