Battlefield 3 fifth 'fastest rising' search on Google

By Xav de Matos, Dec 20, 2011 8:00pm PST

According to its annual Zeitgeist report, Google has revealed the DICE-developed shooter Battlefield 3 is the fifth "fastest rising" search term of 2011. The terms "Battlefield 3" and the related "BF3" saw an increase of 1,773% between 2010 and 2011.

Battlefield 3 was the lone video game to make the chart, snuggled between top searches for the as-yet-announced iPhone 5 and Casey Anthony, accused of murdering her 2-year-old daughter and who was later found not guilty by a jury.

It's important to note the differentiation between the Zeitgeist report's listing of "fastest rising" searches, versus overall top searches. The latter was not tracked in the report.

Both Google's Zeitgeist report and Trends show that Battlefield 3 inched out its major competition, Activision's Modern Warfare 3, as top "rising" search results for the year. Both games were announced in May 2010. Battlefield 3's reach spread across the world, proving to be top results for Norway and the United States of America.

Where Battlefield 3 drew more attention that Activision's shooter could not were results aimed at the game's beta release. Modern Warfare 3 did not have a beta, while DICE launched multiple pre-release tests for its title across multiple platforms, including an alpha test on PC.

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