Call of Duty: Modern Warfare 3 hit $1 billion faster than Avatar

You may be wondering, "Did Call of Duty: Modern Warfare 3 sell loads, or loads?" Luckily for you, publisher Activision today proffered a new boast about the sales performance of Infinity Ward's shooter, declaring that it hit the $1 billion mark within 16 days of its November 8 launch.

This achievement has seen Modern Warfare 3 best the world's highest-grossing film, James Cameron's Avatar--the movie, not the video game--which took 17 days to hit $1 billion, Activision says. Of course, Avatar cinema tickets were an awful lot cheaper than copies of MW3.

Activision bases this MW3 sales figure on data from market research firm Charttrack and "retail customer sell-through information."

"Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences," Activision Blizzard CEO Bobby Kotick claimed in today's announcement.

It's now official: people quite like video games.