So how unprecedented was demand for Call of Duty Elite? Activision has announced that it's only taken six days to sell one million premium memberships to Call of Duty Elite. To put that figure in perspective, Activision notes that it took Netflix, Hulu Plus, and Xbox Live about a year to reach one million paid subscribers.
Since its launch, more than four million gamers have registered for Call of Duty Elite, including basic memberships. Over 80,000 clans have been created, and 100,000 user-generated videos have been uploaded.
Some of the one million sales were made up by the Hardened Edition. For a $40 premium, the limited edition included a one year subscription.
GameStop stores sold 600K of the one million memberships, meaning Call of Duty Elite--an online subscription service--has been a more successful retail product than an online one.
Bobby Kotick, CEO of Activision Blizzard commented in a press release: "The audience response to Call of Duty Elite's premium service has been beyond our expectations, and we want to thank Call of Duty players around the world for their unprecedented enthusiasm." The overwhelming response to CODE has resulted in spotty service, with Activision promising fully operational service by December 1st.
"The demand for Call of Duty Elite at launch was so overwhelming, that for the first several days, the service did not perform up to our or our fans standards. I want to personally thank our fans for their patience. Our teams have been working around the clock to get the service scaled up to meet demand," said Eric Hirshberg, CEO, Activision Publishing. As recompense for its lackluster launch, Activision has extended people's memberships by a month.
Once Elite services become more stable, Activision plans on bringing the service to PC as well. It is currently available on Xbox 360 and PS3 for $60/year, and includes every forthcoming DLC release. Given the numerous $15 map packs developed for Black Ops, it wouldn't be surprising if the membership paid for itself.