Battlefield 3 full TV spot suffers 99 Problems

I've got 99 problems, but faith in AAA video games marketing ain't one, so let's all simply watch things explode in the Battlefield 3 television commercial.

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Following a contentious teaser last week, Electronic Arts has released the full, minute-long television commercial for Battlefield 3. Myself, I've got 99 problems, but faith in AAA video game marketing ain't one, so let's all simply watch stuff explode.

Battlefield 3 is slated to airdrop onto PC, Xbox 360 and PlayStation 3 on October 25, preceded by an multiplayer open beta test kicking off this week. Now, what may be considered a problem by some is that add-ons will be release one week early on PS3 as part of a timed exclusivity deal, starting with the 'Back to Karkand' map pack given as a pre-order bonus.

From The Chatty
  • reply
    September 26, 2011 10:15 AM

    Alice O'Connor posted a new article, Battlefield 3 full TV spot suffers 99 Problems.

    I've got 99 problems, but faith in AAA video games marketing ain't one, so let's all simply watch things explode in the Battlefield 3 television commercial.

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      September 26, 2011 10:31 AM

      Rap makes my ears bleed, especially when they say the same thing over and over and over for 5 minutes then call it a song.

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        September 26, 2011 10:39 AM

        This post was from 1987.

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          September 26, 2011 11:38 AM

          This post is from 2011

          I also hate rap.

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            September 26, 2011 12:03 PM

            Who cares?

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              September 26, 2011 5:36 PM

              Apparently you, since you were annoyed enough to try and make a snippy response to two people who don't like rap.

              "Waaahhh, people don't like things I like!"

              That is you.

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          September 26, 2011 1:12 PM

          I think most rap is garbage as well. There's a lot of awesome hip-hop & instrumentalists like DJ Shadow/Krush/etc but most of rap is as Demon said. It's also worth saying that most pop songs are the same and that most country songs are just as pathetic. Yes yes, it's so sad you had a divorce b/c your wife cheated on you with livestock & that you lost everything int he divorce but your dog and then your dog got ass cancer and died and now you don't even have beer money...boooo whoooo

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        September 26, 2011 10:40 AM

        above and beyond the call is pretty inspired though, the noise dubbed over the ad is horrid though,

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          September 26, 2011 10:46 AM

          The Battlefield 3 theme from the trailers has a lot of "noise" in it.

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        September 26, 2011 11:54 AM

        all genres have repetitive songs that are poorly written, this problem isn't unique to rap

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        September 26, 2011 12:05 PM

        "I wave my hair back and forth".

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        September 26, 2011 12:20 PM

        yeah unlike that good ol country music right? achy breaky heart is teh best song evar!

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        September 26, 2011 1:17 PM

        ALL MUSIC MAKES MY EARS BLEED. ESPECIALLY WHEN ITS JUST LAYERS OF INSTRUMENTS PLAYED TOGETHER WITH LYRICS FOLLOWING THE SAME OLD VERSE CHORUS FORM. ITS PLAYED OUT.

        -PITCHFORK 4.6

        THEIR FIRST ALBUM WAS BETTER

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        September 26, 2011 2:10 PM

        Yeah no one has ever repeated a chorus or anything in a Rock song.

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        September 26, 2011 2:21 PM

        [deleted]

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        September 26, 2011 2:39 PM

        Ppl that say rap is not music are dumb

        Are dumb

        Are dumb

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          September 26, 2011 9:44 PM

          After all, it's not like just anyone can cuss like a mofo to a bunch of random shit playing out of a speaker...

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      September 26, 2011 10:37 AM

      This looks like marketing done by EA that the developers groan at every time they see. I like how they chose a song with absolutely no relevance to the game topic. I've got a great marketing idea for their next marketing video: play NiN 'Hurt' for the Sims Pets expansion.

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        September 26, 2011 10:40 AM

        but, like, it totally makes sense when you think about the "bitch" being Call of Duty, right?

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        September 26, 2011 10:45 AM

        I actually didn't think i'd be turned off by the music until I actually heard it, that was awful. I think if they removed the lyrics the backgorund music would have been alright but still....wow.

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        September 26, 2011 11:45 AM

        I'm not surprised. It's just EA taking another page from the Modern Warfare playbook.

        http://www.youtube.com/watch?v=nedZuZeY0ag

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        September 26, 2011 12:51 PM

        Rarely do songs get chosen based on relevance to the movie, game, story etc. None of the Gears songs ever have relevance. What TOOL song was played in the first Iron Man trailer? What relevance does TOOL, or any of their songs, have to Tony Stark? Plain and simple, the song just doesn't mesh well with the video. Better off playing some Black Keys.

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      September 26, 2011 10:40 AM

      going for the CoD crowd. i'd have much preferred an orchestral score and more non-explosion gameplay.

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      September 26, 2011 10:41 AM

      I like the "ABOVE AND BEYOND THE CALL" at the end.

      Still not prepurchasing this. Every EA/DICE game has given me grief, and I get the feeling this'll be buggy/unplayable as hell at launch. Either way, I'll wait for the user review...

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      September 26, 2011 10:52 AM

      While I don't personally like the song they chose for multiple reasons including what may or may not be insinuated *sp. I think I understand why they chose the song. They have more important problems lol. Can't wait for the beta to start this week!.

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      September 26, 2011 11:07 AM

      "Above and beyond the call".. I see what you did there DICE! :) They really are after the competition

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      September 26, 2011 11:10 AM

      [deleted]

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      September 26, 2011 11:35 AM

      I'm glad the sexism accusation silliness hasn't made its way into this post.

      This ad is the product of marketing people who said "rap is cool, right? We want to be cool! We must use rap!"

      Yeah, it's a shame that there are no female soldiers in this, but I don't think it's because of any sexist feelings on the part of DICE. More than likely, I would guess that it was very much considered, but decided against because it would very likely bring a whole lot of negative press to the game from clueless pundits. Anyone can try to deny it, but the headlines would be "Realistic Game Allows Players to Kill Women" not "Female Soldiers Also Featured."

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      September 26, 2011 11:39 AM

      Oh Alice, love your writing :D

      This girl is so good.

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      September 26, 2011 12:04 PM

      Wow, that is terrible. I'm not even a fan of rap but I can sure name a million songs that fit better, and sound less stupid than that one, what were they thinking.

      Background music isn't bad but the lyrics are terrible and don't even sound like they are recorded well.

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      September 26, 2011 1:49 PM

      Why is it an "issue" if the PS3 gets DLC early (a whole week in this case), but not an issue when the Xbox 360 gets early access to DLC?

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        September 26, 2011 2:05 PM

        [deleted]

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          September 26, 2011 5:52 PM

          Who are you getting your PS3 info from? Because they are goofing on you bad.

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            September 26, 2011 8:21 PM

            [deleted]

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              September 27, 2011 12:20 PM

              Then get a real internet provider, bro.

              I never spend more than a couple of minutes on an update. Console updates come like, what, once a month now? Tops?

              Either you're a liar, an idiot, or you have a horrible internet connection and it's your own fault. Pick one.

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        September 26, 2011 2:23 PM

        I don't have an issue with it (who the fuck cares about a one week delay), but one could argue that BF3 was originally sold to the gaming public as a PC title first and foremost, to be ported to the consoles. Which is why the raised eyebrows for the PS3 exclusivity. Especially when EA's trying so damn hard to steal some glory away from MW3, which sells so much better on the Xbox.

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        September 26, 2011 5:33 PM

        Oh. Is it not? I didn't get that memo.

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      September 26, 2011 2:09 PM

      I like the PC vs PS3 comparison trailer better: http://www.youtube.com/watch?v=AGbo50Ar420

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        September 26, 2011 5:47 PM

        I'll admit, I chuckled

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        September 26, 2011 5:55 PM

        When I went to go see this, I thought it would be flamebait.

        Instead, it was hilarity.

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        October 1, 2011 4:28 PM

        I didn't just chuckle, I nearly died laughing. So awesome. Thanks a ton for posting this...I honestly needed a good laugh tonight. Thanks man.

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      September 26, 2011 2:19 PM

      overall the trailers for this game have been awesome. I love the sound design in them with that uber-distortion.

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      September 26, 2011 2:52 PM

      DJ Dangermouse (the Grey Album) version of this song woulda been better, much more badass. (http://www.youtube.com/watch?v=DtfEYuZhDjo)

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      September 26, 2011 4:00 PM

      The jet combat looks delicious.

      Need a dedicated BF3 keyboard with a built in joystick

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      September 26, 2011 6:18 PM

      Alice O'Conner gonna start drama over a JZ song.

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        September 26, 2011 9:47 PM

        Song? Where? One would actually have to *sing* first before it's qualified as a song.

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      September 26, 2011 7:10 PM

      Awesome trailer... if you mute it.

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      September 26, 2011 7:42 PM

      While "a bitch aint one" is a line that surly is the epitome of why people look at video games as immature pastimes , 99 problems aint a bad song it just makes this awesome crazy shit feel pre-teenish.

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      September 26, 2011 9:05 PM

      I don't like the character models, DICE. Please tell me there are character customization options.

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