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GameStop removing OnLive codes from Deus Ex: Human Revolution
by Andrew Yoon, Aug 24, 2011 10:15am PDTThe PC version of Deus Ex: Human Revolution includes free access to the streaming OnLive version. Good deal, right? Well, apparently not every retailer is happy with this gratis bonus. GameStop employees are being told to "immediately remove and discard the OnLive coupon from all Regular PC versions of Deus Ex: Human Revolution."
OnLive Spot first posted the company memo, which adds: "our desire is not to have this coupon go to any customers after this announcement."
A GameStop representative told Shacknews that, yes, employees are being told to open new copies of the game and remove content that should come with the game. According to the rep, the retailer is entitled to this action as "Square Enix packed the competitor’s coupon with our DXHR product without our prior knowledge."
The aggressive action by GameStop comes just days after the company announced its plans to begin its own game streaming service, not unlike the service already offered by OnLive. These stronghold tactics make sense in that context, but how will consumers respond to company policy that intentionally removes content from a sealed box product?
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GameStop employees are being told to "immediately remove and discard the OnLive coupon from all Regular PC versions of Deus Ex: Human Revolution." Shacknews investigates.
GameStop employees are being told to "immediately remove and discard the OnLive coupon from all Regular PC versions of Deus Ex: Human Revolution." Shacknews investigates. : Shacknews
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1. COD6:MW2 was announced
2. GameStop carried the PC version on their website for preordering
3. COD6 PC was announced to have Steamworks
4. GameStop and others pulled the PC version from being able to be preordered
5. Tense words were exchanged between Activision/Steam and GameStop
6. GameStop reinstates COD6 on their website
7. COD6 goes on retail sale two days before placed-through-Steam orders unlock. Retail copies work on Steam on that day, but placed-through-Steam orders don't
So the assumption to take away from this is that GameStop and others balked at stocking a product containing a competitor, but the compromise was made that the retail versions unlock sooner to appease them.
Ergo, while I'm not defending GameStop here, Square likely knew that this was the sort of thing they'd oppose so they didn't announce it ahead of time. GameStop chose to let them know that they were willing to remove the vouchers since they have the physical product.
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