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id CEO terms Quake Live an entertainment success
by Garnett Lee, Aug 09, 2011 6:00pm PDTSpeaking with vg247.com about the company's entry into the world of free-to-play, Quake Live, id Software CEO Todd Hollenshead said, "The game is an entertainment success, so now we have to figure out how to make the business model work." The reality that's set in, though, is that the in game advertising model hasn't been anywhere near as profitable as hoped. Facebook games, where the advertising is pervasive, thrive on it, but showing players dynamic ads while they play Quake hasn't proven nearly as effective.
In the wake of that failing to generate the income to sustain the game, id implemented a new subscription model, and added traditional Internet advertising such as ads on the site and video advertising. The company hopes to recoup some of its losses through these means. Quake Live certainly isn't dead yet. "As long as I've got an opportunity to try and do something with Quake Live--because I love the game--[I'll do it]," said Hollenshead.
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id CEO Todd Hollenshead says that Quake Live is a creative success, but the company needs to figure out how to make it a financial one as well.
id CEO Todd Hollenshead says that Quake Live is a creative success, but the company needs to figure out how to make it a financial one as well. : Shacknews
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I do miss the gibs of the original Q3A though, the sparkle explosion when you get a frag isn't anywhere near as exciting, if they threw that option into premium I'd be sold I think. Which makes me think I might have issues...
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