Developer Blizzard sure is good at raising money for charity. Sales of the Cenarion Hatchling, one of World of WarCraft's virtual pets that was created to support Red Cross Japanese Earthquake and Tsunami relief, have generated $1.9 million.
The Cenarion Hatchling was offered through Blizzard's Store, with a $10 price tag. 100% of the proceeds of purchases made before July 31 "will be donated to the American Red Cross's Japan Earthquake and Pacific Tsunami relief efforts."
It's not Blizzard's first pet-sale for charity, but it is the biggest. Back in May--prior to the natural disasters striking in Japan--Blizzard sold a Moonkin Hatchling pet, which similarly generated $800,000 in donations for the Make-a-Wish Foundation.