Now, I've never played Gun Bros, so I can't really comment on its overall quality or fun-factor. However, as much as I love video games, I can't imagine spending anywhere near that much real money on an in-game item. As ultimately silly as the initiative may seem, it's also hard to knock Glu for its attempt to prey on rich idiots. They're a business, trying to make a buck. Concerning those who actually spend $500 of real money on virtual swag? Feel free to point and laugh.
What's the most you'd pay for a virtual item?