Xbox and Kinect help drive 'record' revenue for Microsoft

Microsoft released its annual fiscal report today, and things are looking quite rosy for the Redmond-based computer giant. Part of the company's growth came from a massive turnaround in the Entertainment & Devices Division, responsible for Xbox and Kinect

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Microsoft released its annual fiscal report today, and things are looking quite rosy for the Redmond-based computer giant. For the fiscal year ending June 30th, Microsoft reported "record revenue" of $69.94 billion, a 12% increase from the previous year. Part of the company's growth came from a massive turnaround in the Entertainment & Devices Division, responsible for Xbox and Kinect.

According to the report, E&D revenue grew 45% year over year "due to the ongoing momentum of the console, Kinect, and Xbox Live." Microsoft notes that Xbox 360 has been the top-selling game console in the US "over the past twelve months." The company sold 13.7 million Xbox 360 consoles in fiscal 2011, compared with 10.3 in fiscal 2010. Coupled with Kinect sales and increased revenue from Xbox Live subscriptions, E&D earned revenues of $8.91 billion this year, a 33% increase over last year's revenues. Profit doubled from $618 million to $1.32 billion. That is certainly something to jump, flail, and waggle about.

Andrew Yoon was previously a games journalist creating content at Shacknews.

From The Chatty
  • reply
    July 21, 2011 2:15 PM

    Andrew Yoon posted a new article, Xbox and Kinect help drive 'record' revenue for Microsoft.

    Microsoft released its annual fiscal report today, and things are looking quite rosy for the Redmond-based computer giant. Part of the company's growth came from a massive turnaround in the Entertainment & Devices Division, responsible for Xbox and Kinect

    • reply
      July 21, 2011 5:06 PM

      An increase in money will always keep the higher up's in the game. I'm not a frequent Kinect user, but I'm one of few in my group of friends that want more ideas involving Kinect. I understand the pessimism, but I'm ready for something different that compliments my traditional gameplay. Plus, I never take a console for granted, and profit will encourage MS to stay the course.

      Now we need that money and profit will trickle down to the developers that make the games that sell the consoles.

    • reply
      July 22, 2011 12:53 AM

      I bought an original, then a slim Halo edition, and now I am eyeing the Star Wars edition.

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