Zynga is the most prolific game publisher on social networks today. With FarmVille, Mafia Wars, and more recently, Empires & Allies, under its belt, Zynga commands the attention of millions of Facebook users with time to kill. That makes Zynga one of the most desired properties on the web today, as investors are hungry to buy into social gaming.
According to CNBC, Zynga is seeking "between $1.5 billion and $2 billion" as part of an initial public stock offering (IPO) that could be underway by Fall. The billion dollar figure is staggering, but even more shocking is the implication of what that means for the company's total worth. CNBC suggests the company could be following the "low-float model," which has companies sell only 10 percent of their shares. If Zynga follows this model, they are trying to reach a public valuation of up to $20 billion. This proposed figure would be significantly higher than the $5 billion valuation pegged on the company last year, and would easily make the company larger than EA and Activision combined.
Until Zynga's IPO launches though, these numbers are not representative of the company's actual worth. Given the uncertain conditions of the market today, it will be interesting to see how investors respond in agreement with Zynga's astronomical potential valuation.