PGA Tour 12 sets week-one franchise sales record

EA has announced that Tiger Woods PGA Tour 12: The Masters has outsold previous week-one franchise records, moving 225,000 units so far according to internal estimates.

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EA opted to de-emphasize the titular Tiger Woods from the cover of PGA Tour 12: The Masters, but removing Woods' mug apparently didn't hit them in the pocketbook. EA has announced that according to internal estimates, the game has sold approximately 225,000 units in its first week in North America, outrunning the previous franchise record (Tiger Woods PGA Tour 08) by 17%. Meanwhile, week-one digital revenue for the PGA Tour series is up 200% year-over-year, and the iPhone and iPad versions were the top-grossing sports games on iTunes.

"We expected fans to be excited about the Masters and for sales to be up significantly," said EA Sports president Peter Moore in the announcement. "We're pleased that they are." He also casually mentioned that fans have played nearly two million rounds at Augusta National Golf Club in the game's first two weeks.

Though Tiger Woods PGA Tour 10 enjoyed financial success, particularly on the Wii, PGA Tour 11 took a dip and sold only 32% of the prior year, according to NPD analyst Anita Frazier. The decision to feature the Masters tournament as a major selling point has apparently paid off.

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From The Chatty
  • reply
    April 13, 2011 10:15 AM

    Comment on PGA Tour 12 sets week-one franchise sales record, by Steve Watts.

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      April 13, 2011 10:19 AM

      Gee, they finally include Augusta (and the Par 3 course) and sales are up? Really?

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        April 13, 2011 10:26 AM

        I think a lot of people skipped TW11 because the reviews basically said it was meh. The reviews on TW12 have been positive, and they had good timing with the release just before the actual Masters tourney.

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          April 13, 2011 11:13 AM

          ^^ this was it for me more than the inclusion of some other random course. After skipping 11 because it didn't bring much to the table I was ready to get 12 to get back into the swing of things.

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            April 13, 2011 1:12 PM

            It would take something huge for me to buy 12. I think I'll buy every other year, or maybe once every 3 or so.

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      April 13, 2011 10:21 AM

      thanks to the inclusion of Augusta I'm sure

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      April 13, 2011 10:30 AM

      Its a good game. I wish there were more shackers to play it with.

      I know some of you are around, but you're not social enough!

    • reply
      April 13, 2011 10:31 AM

      Summary: EA has announced that Tiger Woods PGA Tour 12: The Masters has outsold previous week-one franchise records, moving 225,000 units so far according to internal estimates.

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