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Activision Reportedly Using Multiple Teams to Develop Modern Warfare 3
by Steve Watts, Jan 21, 2011 8:00am PSTAmid the intensifying legal drama surrounding the Call of Duty series, it seems that Activision is using multiple teams to stick to its yearly release schedule. The L.A. Times reports that with the creative leads and several key staff members gone, Infinity Ward needs a few pinch-hitters.
Sources say that Activision is having Sledgehammer Games assist with the making of Modern Warfare 3. The title is reportedly set to come out this November, even though it hasn't been officially announced yet. Infinity Ward and Sledgehammer are splitting duties on the single-player campaign. Meanwhile, Activision has also pulled in Raven Software to work on the online multiplayer component.
The newly formed Sledgehammer was working on a Call of Duty spin-off, but starting production on that project is on hold while the team aids completion of MW3.
Completing the game on time is a top priority for Activision, which has used the annualized Call of Duty series as one of its most reliable sources of revenue. In 2010, Call of Duty: Black Ops sold 12 million units.
It's unclear what Activision's plans for the franchise might be after this year's installment. We had thought that Sledgehammer's spin-off could be on the schedule for 2012, but if the production hasn't started yet the studio would have to scramble to finish in time.
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Tony Hawk was simply phased out by the Skate franchise. I think everyone pretty much wholeheartedly agreed that Ride & Shred sucked balls, and the Skate gameplay, especially the controls instantaneously invalidated the rest of the Tony Hawk series.
And music games were a fad that picked up just like Wii; attracting a whole bunch of non-gamers into the mix. But milking it so hard made it grow old fast. The momentum was simply not there to carry through.
But there are millions of "hard core" console gamers out there who are plainly satisfied on buying a new CoD every year. Most of them probably have no idea nor do they care, that there are multiple teams behind the franchise. For many, it's the only game they play, at least online. I don't really see an end to this charade in a long while.
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