Activision Reportedly Using Multiple Teams to Develop Modern Warfare 3
by Steve Watts, Jan 21, 2011 8:00am PSTAmid the intensifying legal drama surrounding the Call of Duty series, it seems that Activision is using multiple teams to stick to its yearly release schedule. The L.A. Times reports that with the creative leads and several key staff members gone, Infinity Ward needs a few pinch-hitters.
Sources say that Activision is having Sledgehammer Games assist with the making of Modern Warfare 3. The title is reportedly set to come out this November, even though it hasn't been officially announced yet. Infinity Ward and Sledgehammer are splitting duties on the single-player campaign. Meanwhile, Activision has also pulled in Raven Software to work on the online multiplayer component.
The newly formed Sledgehammer was working on a Call of Duty spin-off, but starting production on that project is on hold while the team aids completion of MW3.
Completing the game on time is a top priority for Activision, which has used the annualized Call of Duty series as one of its most reliable sources of revenue. In 2010, Call of Duty: Black Ops sold 12 million units.
It's unclear what Activision's plans for the franchise might be after this year's installment. We had thought that Sledgehammer's spin-off could be on the schedule for 2012, but if the production hasn't started yet the studio would have to scramble to finish in time.
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Comments
Coincidentally this will probably result in a terrible product since having more the one developer work on things doesn't always come together well. That's like having multiple construction companies make a building at the same time, there is a reason it doesn't happen in other real world applications.
The series will probably get a final spurt of large purchases with MW3 based on fandom 'too large to fail' concept, before it sings it's death knell.
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http://www.shacknews.com/onearticle.x/63260
I guess the bench wasn't that deep. I'm concerned about this in terms of game quality, because we know how well it worked for EA when they had Danger Close do the single-player for Medal of Honor and farmed the multiplayer out to DICE. In addition, most of the MW2 creative leads at Infinity Ward jumped ship to Respawn, the MW2 storyline was labeled as "insane" in many places (Ryan Davis at Giant Bomb, Zero Punctuation's Yahtzee, etc.), and Sledgehammer is a huge unknown, led by guys who specialized in third-person games that were either survival horror or action-adventure (Schofield and Condrey left EA Visceral after releasing Dead Space and in the middle of Dante's Inferno development). And, to make the picture even foggier, Raven doing the multiplayer doesn't sound comfortable. Are they going to force IWNet usage on multiplayer? Will there be dedicated servers? Those are questions to be answered later, but worth asking now.
This seems like desperation from Activision, considering that Guitar Hero and Tony Hawk have dried up, so now their cash cows are WoW, StarCraft, and Call of Duty. They're probably hoping that their NASCAR licensed game can strike it big, because they're running on budgets where they eat up $600 million per quarter.
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