I imagine I'm extremely LTTP on this one, but I could not stop playing it. In a weird way it reminds me of a PC game I used to play (maybe) ten years ago, titled Hollywood Mogul.
It was a primarily text-based game where you ran a movie studio, purchased properties to make into feature films (or developed your own idea), spent money on marketing and hiring the cast and crew, and released it in hopes that you'd create a smash hit.
There's something about all those little elements that I love. Eventually, all that thinking did my head in and I slept like an infant.