Kinect Sells 1 Million Units in First Ten Days, On Pace to Hit 5 Million Unit Goal by Year's End

According to Microsoft, the Kinect hardware has "sold 1 million" units worldwide in the first ten days since the device launched. Microsoft announced Kinect's sales progress in a press release today and noted the hardware is on pace to hit its recently increased goal of selling five million units by year's end.

Available on November 4 for $150 in North America, the Kinect hardware is Microsoft's latest push into a more family-friendly gaming environment. Previously, the company had a halfhearted attempt with another camera, dubbed Xbox Vision. Kinect is also available in a number of console bundles.


"This is a great start to the holiday season," Microsoft's Don Mattrick was quoted in the release. "We will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year." If you're thinking of jumping in, make sure to read the Shacknews review of the hardware.

For contrast, Sony's PlayStation Move hardware launched on September 17 and the company announced it had "shipped" one million PlayStation Move controllers in North and Latin America within the first 30 days since the hardware's launch.

Microsoft did not specify sales in any particular region. Kinect was released in Europe on November 10 and will arrive in Asia on November 18 and in Japan on November 20.