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Atari Revenue Drops Substantially in First-Half of Fiscal Year; Future Focus on Online Market

by Xav de Matos, Nov 10, 2010 5:30pm PST
Related Topics – Atari, earnings

Atari has released its financial report [PDF] for the first-half of the year revealing a 56.8 percent drop in revenue, or 60 percent at a constant exchange rate.

The company generated €29.6 (approx. $40.6 million) in revenue within the six-month period ending September 30, versus netting €68.5 ($94M) in revenue for the same period last year, totaling an approximate drop of €38.9.

Atari points to the lack of a major release in the first-half of its current fiscal year as a major contributing factor for the substantial drop. In 2009, Atari launched Ghostbusters across multiple platforms.

The saving grace for Atari was its online division, which posted a revenue of approximately €12.9 ($17.7M), up from €1.8 ($2.5M) the year before. In the six-month period, Atari published two online-focused titles from Cryptic, Champions Online and Star Trek Online. Retail "and other" revenues dropped approximately €50 ($69.6M) over last year, making up for only 56. percent of the total net revenue versus 97.4 percent one year ago.

In response to the increase, Atari will continue to focus its sights on the online market. In September, the publisher revealed Atari Games Online, an affiliate program described as a "games as a service initiative."

With an upcoming calendar of new online titles--Asteroids Online, Dear Hunter Online, and a Neverwinter revival from Cryptic--along with Test Drive Unlimited 2, The Witcher 2: Assassins of Kings, and a Star Raiders revival, Atari hopes to break even by the end of the fiscal year.

Ed. Note: Currency conversions are based on the daily rate listed by Google on the day of posting.




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