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GameStop Expands Digital Storefront for PC Games, Xbox 360 Coming Soon
by Brian Leahy, Nov 01, 2010 1:00pm PDTNorth American retailer GameStop has taken another step forward in its expansion to digital games and content with some new features for its burgeoning digital storefront.
Currently, the company is selling digital PC games and offering time-limited demos of certain titles, but eventually plans to offer Xbox 360 games and DLC. For the Xbox 360, customers will be emailed a code to redeem on the Xbox Live Marketplace. GameStop retail stores have already been selling some Xbox 360 digital content.
On the PC side, GameStop is selling Steamworks titles like Civilization V, while other titles will be directly downloaded through a partnership with Real Networks. The current selection is quite small and currently available in the US only.
Microsoft will also be re-launching its digital storefront as a web-based service, ditching the Games for Windows Live client in favor of a site later this month.
Comments
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I really don't see the point of buying a digitally distributed PC game from GameStop, as most PC games that are digitally distributed are locked into their own DRM authentication scheme inherent in their native distribution method (Steamworks, Games for Windows Live SSA, Stardock GOO, etc.). And the ones that aren't are either indie (which GameStop normally doesn't care about, though the distribution costs for digital titles are lower than physical), or are retrofitted, or have their own activation / persistent authentication DRM (UPlay, SecuROM, Uniloc, Starforce, etc.). Either way, it's more shady and risky than just getting a Steamworks title on Steam or a GFWL SSA title on GFWL, or a GOO title on Impulse, etc.
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