Naturally, you'll want to refer to the panel descriptions to see exactly what's what.
BlizzCon 2010 is on October 22 and 23 at the Anaheim Convention Center in California. While the $150 tickets sold out soon after going on sale in June, you can buy a $40 video stream pass, which comes with a WoW pet and StarCraft 2 in-game items.
Our Brian will be out and about at BlizzCon, sniffing out stories like delicious truffles.

.... and fagotry ensues.; Sorry Pa, cant do nuffin bout all these homos, guess they just like being gay.
So you care about Blizzard, their games, and their streaming? Then you should pay for it if you care.
Wouldn't that steal thunder from Cataclysm?