Borderlands GOTY Edition Grants Early Access to Eventual Duke Nukem Forever Demo
by Jeff Mattas, Oct 05, 2010 7:00pm PDT2K Games and Gearbox have revealed that purchasing the Game of the Year edition of Borderlands will give players exclusive access to the "Duke Nukem Forever First Access Club," in addition to some exclusive in-game items...in other words, early access to the DNF demo.
As expected, the Borderlands Game of the Year Edition will include the all four downloadable episodes from the "extravasplosive Borderlands catalog," but will also come with a "free membership certificate for the Duke Nukem Forever First Access Club." In addition to the playable demo of Duke Nukem Forever, the First Access Club membership will also give players access to an as-of-yet-undisclosed "wealth of goodies."
Borderlands Game of the Year Edition will be available on October 12 for $49.99 on PC, and $59.99 on PS3 and Xbox 360.
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Comments
Good marketing: "Thanks for being a loyal customer...here is access to DNF. Also if your friends who don't own Borderlands wish to buy it, then we'll give it to them as well! Tell everyone about this so you can all enjoy it together, and then DNF demo when it comes out too!"
Bad marketing: "Thanks for being an early adopter. What have you done for us lately? Tell your friends to buy our game and we'll give them some DNF demo access. Maybe if you're lucky they'll share their demo account with you!"
At least that's how I feel, but what do I know? I'm no marketing major! However the guy that gets our coffee is, so I'll ask him if he agrees when he gets back from Tim Hortons.
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