Phil Spencer: Halo Reach Generated $200 Million in One Day of Sales

During its Tokyo Game Show 2010 media briefing, Microsoft's Phil Spencer revealed that in just one day of sales, Halo: Reach generated $200 million.

According to Spencer, the total makes Halo: Reach the fastest selling title of 2010; however, the Microsoft exec also confirmed Reach outsold Microsoft's previous first-party record-holder Halo 3. This, Spencer says, puts Reach at the top of all single-day totals for entertainment, including movies, for the year.

For comparison: In one day of says, Halo 3 reached $170 million.

Although Reach is a first-party success story, it could not contend with the opening day totals of Modern Warfare 2 in 2009, or Grand Theft Auto IV in 2008, which hit $401.6 million and $310 million, respectively in one day of availability.

Halo: Reach also broke the previous record of simultaneous users on Xbox Live, Spencer revealed.

There's more Microsoft news coming from TGS 2010, so stay tuned.