Syfy is producing a 2-hour TV movie based upon the franchise, which will also serve as a pilot for a potential series. "We will sell it to the fans, it will have content you can download that is TV show-related," explains Bilson. "It will build up to the new game and also we can use it to drive pre-orders, too."

Expect more downloadable titles prior to the release of a major THQ title. "You'll see it on Red Faction, you'll see it on Saint's Row and a couple of others," Bilson said. The strategy worked well for Electronic Arts with the release of Battlefield 1943 prior to the release of Battlefield: Bad Company 2.