StarCraft 2 Facebook Integration Warps In

By Alice O'Connor, May 05, 2010 7:40am PDT StarCraft II developer Blizzard has announced that its much-anticipated real-time strategy sequel will boast intergration with the social networking site Facebook.

What is described as "the first step in the integration" will allow players to quickly 'friend' their Facebook chums on the game's Battle.net matchmaking service. It's yet unclear what horrors might follow later--hopefully nothing like the scene envisioned below.

"We're pleased to be working with Facebook to integrate their platform with Battle.net to enhance the social-entertainment experience for our players," said Blizzard COO Paul Sams. "This new functionality will make it easier than ever to connect with friends on Battle.net and play StarCraft II and future Blizzard Entertainment games together."

Facebook functionality will be rolled out to the ongoing closed beta test "in the near future." StarCraft II is scheduled for a worldwide PC release on July 27, at long last.

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  • While I'm pretty much of the same opinion of most of the people here at first, I can't help but remind myself of something...

    We're all neo-ludittes. We all "know what's better". We all hate what's new with all our strength. Why do they need to change something that's *not* broken? I don't need anyone to spam me asking for help in their Mutalisk farm!

    You know, I've always hated new stuff. I remember when the Internet came and promised it'd be better than BBS's. "Bollocks", I thought. "Nothing will ever be better than BBS's! It's a local scene! I can upload files! Talk to people!". Of course after a while I've learned to use it, IM came along, and it became clear to me how BBS's couldn't compete. Same with a bunch of other stuff. I even remember when I was against XML in favor of CSV.

    I have more or less the same story with Facebook. I've had an account there for a while and never really used it (I didn't like it, was there just because of a few friends). That is, until recently, when I started doing some work with their API (knowing - and using - the Facebook Connect API is a real necessity for web development today). That's when I started "getting" the website.

    Now, I'm not a fan of the website, and I don't use it that much even today. I certainly don't have a billion apps there although I've had my amount of Mafia playing. But I can easily see why it's popular, and why it makes *a lot* of sense for someone - including huge game companies - to use it to their advantage.

    It's sorta like a big Steamworks system with friends and whatnot that anyone can leverage and that pretty much everyone is in. In a way, I think it's bad that someone has control over so much information. But on the other hand, it's a pretty easy way to have a lot of integration and tap into a segment of the market that matters (friends of friends..) without a lot of effort.

    Nowadays I honestly tend to keep an open mind about this. I try very, very hard not to become the "get off my lawn!" kind of guy. And why, despite not being Facebook crazy, I receive these news with an open mind. It can be pretty cool if used well.

    /rant over