These 1,200 women were found via a "Craigslist ad looking for ladies who want to get paid to play videogames," according to IGN. The service is free to sign-up for, but you'll need to buy credits to pay the girls. $8.25 will get you 500 credits and one game session will run 400 credits.
"GameCrush says it modeled its pricing structure after the cost of buying a girl a drink at a bar," writes IGN. "In a bar, you're basically buying the opportunity to chat a girl up. GameCrush is hoping players will look at their service the same way."
Girls are not screened in any way, but will be rated by their clients. The higher-rated girls will bubble to the top and receive more prominent placement on the site. Anyone over 18 is free to sign-up.
If this all seems like a thinly-veiled repackaging of online "adult" services, try taking gaming out of the equation and see what it sounds like:
Men browse online profiles of women that describe themselves as either "flirty" or "dirty" and select one for a virtual date. For around $7, the woman will voice or video chat with you for 6 to 10 minutes. Women are then rated by the men. Higher-rated women receive more prominent placement and will end up earning more money.
While pornography is a reality of the Internet, the merging of adult services and gaming will not help gaming and the perception of gaming.