More specifically, the demo of the latest from EA DICE is "in the hands of almost 2 1/2 million gamers," according to senior producer Patrick Bach. And to help those millions learn to play better, a "demo tutorial trailer" accompanied the announcement: BOOM video 4027
As for the multiplayer beta currently underway on PC, "hundreds of thousands of players already signed up." Both demos and the multiplayer beta are slated to end service on February 25--less than a week before the shooter hits stores in North America (March 2) and Europe (March 4). Remember, the first batch of copies include extra "limited edition" goodies, with a certain multiplayer mode offered as a timed pre-order bonus.