Beyonce's Dereon Clothing Coming to Style Savvy on DS as DLC

By Garnett Lee, Jan 12, 2010 4:05pm PST Nintendo plans to continue the relationship it started with Beyoncé in her attention-getting 2009 ads for Rhythm Heaven. Clothes from the fashion line she co-created with her mother, designer Tina Knowles, will soon be available to download and use in Style Savvy for the DS and DSi. Players will be able to add five designs from the Deréon clothing line to use in creating personalized looks to sell in their virtual boutiques.

Beyoncé will also return to the screen to support this partnership in two new spots that will begin airing on Nickelodeon the week before their Kid's Choice Awards. Of her involvement Beyoncé said, "Style Savvy is all about creativity and fashion, both of which are really important to me. I love that I get to become a stylist and take over my own boutique, and it's so much fun to see some of my Deréon designs added to the mix." This might be only the beginning too as the release also states that downloadable Dereon designs will support the game well into 2010.

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