Beyoncé will also return to the screen to support this partnership in two new spots that will begin airing on Nickelodeon the week before their Kid's Choice Awards. Of her involvement Beyoncé said, "Style Savvy is all about creativity and fashion, both of which are really important to me. I love that I get to become a stylist and take over my own boutique, and it's so much fun to see some of my Deréon designs added to the mix." This might be only the beginning too as the release also states that downloadable Dereon designs will support the game well into 2010.