Sony Online Entertainment Fundraises for Child's Play

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Sony Online Entertainment has announced that it's partnering with gamer-driven charity Child's Play again in an effort to raise up to $50,000 for its "2nd Annual Virtual Fundraising Drive."

From December 17th through January 17th, SOE will donate $10 to the charity each time a player purchases or gifts special Child's Play virtual items in the MMO's EverQuest, EverQuest II, and Free Realms using Station Cash (SOE's in-game currency).

The special virtual items tied to donations will be the "Child's Play Anklebiter Doll" (EverQuest), the "Child's Play Bouncing Baby Panda Cub" (EverQuest II), and the "Child's Play Triceratops" (Free Realms). The items can be purchased for the paltry sum of 500 Station Cash ($5) each.

Since its founding in 2003 by Penny-Arcade webcomic authors Mike Krahulik and Jerry Holkins, the Seattle-based, gamer-powered organization Child's Play has collected and distributed over five million dollars worth of donations for sick kids in nearly seventy participating children's hospitals around the world.

For the charitable types uninterested in pandas, dinosaurs, or oddly-named dolls, buying virtual stuff isn't the only way to donate to this great cause. Child's Play's official website provides easy donation instructions, including toys, games, books, and cash. The charity's partnerships with Amazon.com and PayPal make donating that much easier. Besides, there are few better ways to keep yourself off of Santa's "naughty" list this year.

From The Chatty
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    December 17, 2009 5:38 PM

    So as opposed to just GIVING to a charity, as people are supposed to do, Sony decides to turn this into a sales opportunity.
    And to use such a worthwhile charity as Child's Play to do it too. Sickening.

    Stay classy, Sony.

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      December 17, 2009 6:30 PM

      I don't see what the problem is here, you're buying something for 5 bucks and Sony is giving Child's Play 10. They're pretty much matching people dollar for dollar and giving to charity anyways

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      December 17, 2009 8:04 PM

      Sony is already listed as a Platinum sponsor which I believe indicates they have already donated a fairly significant amount to the charity on their own.

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        December 18, 2009 6:11 AM

        /puts torch and pitchfork down.

        Ok then, we'll let them stay Not-burned... for now.

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        December 19, 2009 6:08 AM

        Platinum means they've donated more than $10,000, if I recall correctly.

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      December 17, 2009 9:10 PM

      Rawr!! Sony evil. Meanwhile this is actually significantly more impressive than Blizzard with their Make A Wish Foundation pandaren pet deal. Pay $10 and they donate half of it.

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      December 17, 2009 9:27 PM

      i don't think you thought this through. Sony is donating $10 for every $5 item a player purchases in-game - i.e. they're matching the money effectively donated by the player.

      Sickening that you didn't read before you posted.

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        December 18, 2009 6:10 AM

        either way, if they don't get enough purchases, you think they'll donate the full amount?

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      December 17, 2009 9:28 PM

      Or they could give NOTHING...you buy something and Sony in turn donates money to a charity instead of pocketing it, big deal.

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      December 18, 2009 5:03 AM

      [deleted]

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        December 18, 2009 6:09 AM

        Maybe, or maybe I'm a figment of your imagination.... or a bot.

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