Coming from Kaylpso-owned studio Realmforge (Ceville), the game casts players "as a top TV executive striving to raise ratings and advertising revenue" while managing everything from staff and actor hires to production and office space. Of course, this being the entertainment industry and all, everyone has a few "dirty tricks" to fall back on.

Along with computer-controller opponents, M.U.D. TV (short for "Mad Ugly Dirty Television") is also slated pack competitive and cooperative online multiplayer modes when it hits North American and the United Kingdom in March 2010.