Straight-forward descriptions of a game's mature content and its context are now at Mom and Dad's fingertips. Rating summaries provided by the app go beyond the brief rating summary information displayed on the box. Parents will be able to see specific examples of potentially objectionable content that impacted the ESRB's classification.
The free ESRB App can be downloaded from the iTunes App Store, and you can take a gander at one of the short public service announcements that will soon air nationwide to promote the application.
BOOM video 3042