Blizzard: We Announce All Our Games Too Early

By Chris Faylor, Nov 23, 2009 12:00pm PST Following up on word that Blizzard's Diablo III won't arrive in 2010, studio design VP Rob Pardo has admitted that the delay-heavy studio behind World of Warcraft and StarCraft has "always announced all of our games too early."

"We realize that and go, 'You know what? Next time we're not going to do that,'" he explained to Techland, as noticed by Big Download. "And then we always fail at that. But I'd rather fail at that than fail at making the game great."

Diablo III and StarCraft II.

Diablo III was formally revealed in 2008, with the only concrete word on its arrival being repeated statements that the action-RPG is not due in 2010. However, the studio expects to release the first entry in the StarCraft II trilogy, Wings of Liberty, within the first half of 2010, with World of Warcraft expansion Cataclysm also due in the year.

"We've been wrong [on release dates] for as long as I can remember," Pardo added, joking that "when we announce [a game] we just go, 'Here's the game we're working on, we're going to start talking about it and who knows when it ships.'"

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  • Well at least they finally know it themselves.. Burning Crusade was announced kinda early, little shown but mostly concept art in the first 'railer/teaser at that blizzcon

    with Wrath of the lich king, i was psyched for it, really looking forward to death knight class, but announced long time ago while doing same thing over and over while waiting so lost complete interest in WoW and was gonna take a break anyway and looking forward to WAR.. although WAR didn't turn out to be as good as i hoped, the interest in Wotlk was little as none when it was finally out, I was never big fan of starcraft but Diablo i was/am kinda still looking forward to, but since knew that would at least have to wait until StarCraft 2 was out before thinking Diablo 3 would come that year, so jumped off the hype train, though actually just can't say I will be looking forward to diablo 3 as much anyway even if it is gonna be good.