Blizzard: We Announce All Our Games Too Early

Following up on word that Blizzard's Diablo III won't arrive in 2010, studio design VP Rob Pardo has admitted that the delay-heavy studio behind World of Warcraft and StarCraft has "always announced all of our games too early."

"We realize that and go, 'You know what? Next time we're not going to do that,'" he explained to Techland, as noticed by Big Download. "And then we always fail at that. But I'd rather fail at that than fail at making the game great."


Diablo III and StarCraft II.

Diablo III was formally revealed in 2008, with the only concrete word on its arrival being repeated statements that the action-RPG is not due in 2010. However, the studio expects to release the first entry in the StarCraft II trilogy, Wings of Liberty, within the first half of 2010, with World of Warcraft expansion Cataclysm also due in the year.

"We've been wrong [on release dates] for as long as I can remember," Pardo added, joking that "when we announce [a game] we just go, 'Here's the game we're working on, we're going to start talking about it and who knows when it ships.'"