Ubisoft Launches 'Uplay' Achievement and Reward System with Assassin's Creed 2

By Chris Faylor, Nov 17, 2009 4:23pm PST Publisher Ubisoft today launched a new cross-platform online service dubbed Uplay, which will reward players for in-game actions and accomplishments among other functions.

The first game to take advantage of Uplay is Ubisoft Montreal's Assassin's Creed II, which just launched on PlayStation 3 and Xbox 360 in North America today and arrives in European territories and shops come Friday.

Based on in-game actions, players earn "Uplay Win Units" that can be exchanged for "rewards such as exclusive in-game content or digital items." Assassin's Creed II rewards include the in-game Auditore Family Crypt and an Altair costume.

Points can be accumulated and saved across multiple games and platforms, with Ubisoft promising that the service will be supported by Splinter Cell: Conviction and Assassin's Creed II PC plus "many more" upcoming PC, PlayStation 3 and Xbox 360 titles.

Billed as an "online destination" and "a connected gaming universe," the current iteration of the service is considered beta, with Assassin's Creed II only able to provide Uplay Win access in-game and additional services-- Uplay Help, Uplay Shop and Uplay Share social networking functionality--currently only available through Uplay.com.

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  • Huh. Interesting.

    When I first read this I kinda thought like everyone else: microtransactions. Bleh! No thank you.

    But, then the multi-platform aspect of it kicked back in. Why do that?

    I think I get where they're going with this: piracy. It's basically a softer form of client-server. You have to connect to their server, register your game (and it probably means 2nd hand games won't be able to get the items) and any game from their catalog will have shared benefits (points). Failed attempt perhaps at publisher loyalty.

    So, in a way, I kinda like this. They're trying to come up with a system that rewards you for buying the game, vs. pirate, on all platforms. But, it's not as lame as the digital activation codes, not a money maker like Paid DLC (which they shouldn't do if something like this works to increase sales) and you get the benefit of building points for some cool weapon in a later game. They could even do the Bioware thing with the blood armor too.

    *IF* this is where they're going with it, isn't annoying and they can really string the carrot along like this, and NOT a money grab; I can see this being a positive thing.