Call of Duty: Modern Warfare 2 Declared Biggest Launch in Entertainment History

By Alice O'Connor, Nov 12, 2009 5:05am PST Call of Duty: Modern Warfare 2 publisher Activision has declared this week's release of Infinity Ward's shooter "the biggest launch in history across all forms of entertainment."

Approximately 4.7 million copies of Modern Warfare 2 were bought within the first 24 hours of sale in North America and the United Kingdom alone according to internal estimates, which Activision works out as $310 million of sell-through sales.

Modern Warfare 2 was released for PC, Xbox 360 and PlayStation 3 on Tuesday, with many stores opening at midnight for the occasion including 10,000 in the USA.

So great was the launch, Infinity's Ward Robert Bowling explained, that Sony's PlayStation Network was "overwhelmed" by the glut of players on PlayStation 3 and many were left unable to play online--an issue which should now be rectified.

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  • Overwhelming press release. I declare Activision poop.

    Here's my plan. Buy Modern Warfare for PC when the price is right, about 10-15 euros should do. I can't believe they're still asking for 50 euros in Steam (yeah I know retail is cheaper) - and I guess people are stupid enough to pay since it seems to be in the Steam's Top Sellers list right now.

    Modern Warfare 2... I'll see how this situation develops (patches, dedicated servers, DLC, whatever) and if I'm lucky I can afford to purchase the game on Steam weekend sale someday before 2011.