Results of 2D Boy's 'Pay What You Want' World of Goo Sales Experiment Released

Taking a page from Radiohead, World of Goo developer 2D Boy used the game's one-year anniversary to run a sale that allowed customers to name the price of the game before buying--right down zero dollars.

While a large number of people paid under $2, the average price factored out to $2.03, with a few generous souls giving as much as $50. The sale resulted in pushing some 57,000 copies of the year-old game, generating over $114,000 as determined by the average price.

2D Boy also ran a short survey, asking users how much they paid, their reasoning, and what they think the game should be worth normally.

"One thing that the survey data might suggests is that despite there being a lot discussion around what games are worth and the dollar value of an hour of play, few people chose their price based on the perceived value of the game," wrote 2D Boy's Ron Carmel on the company's blog. "How much the person feels they can afford seems to play a much larger role in the decision than how much the game is worth."