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Borderlands DLC 'The Zombie Island of Dr. Ned' Announced
by Alice O'Connor, Oct 16, 2009 6:13am PDTBorderlands publisher 2K Games has announced the first batch of downloadable content for Gearbox's upcoming shooter-RPG, titled The Zombie Island of Dr. Ned.
"Tasked with keeping the workers of Jakobs Cove alive, Dr. Ned... does his job a little too well, creating zombies and other abominations that now run rampant in this region," 2K explains, describing it as a "full-fledged expansion." The Zombie Island of Dr. Ned will bring "new enemies, new quests and rare loot drops" for $10 (800 Microsoft Points).
In August, Gearbox CEO Randy Pitchford enthused "People are going to be surprised when they find out how quickly we're coming, and with what content we're coming."
Borderlands will hit Xbox 360 and PlayStation 3 on October 20, with the PC version pushed back until October 26. The Zombie Island of Dr. Ned arrives "later this year."
Comments
This is a HUGE fuck up to announce DLC now. The game is not out yet, don't announce DLC BEFORE the game is out on the shelf. It just creates bad will from your possible customers because they believe that you are taking content that could be in the game they are thinking of buying and then holding it back to squeeze more cash out of them. It doesn't matter if it is true or not its what they think. So don't announce DLC before the game is out, it serves no purpose. You CAN announce there WILL be DLC but don't announce the specifics, movies and screenshots.
The second reason to NOT announce DLC before the game is out is every time you announce DLC you get FREE PRESS. Free press is GREAT, but you DON'T need it now because your game is coming out soon and their are lots of advertisements. You get previews, then you get the reviews. But after your game comes out and the reviews and the advertising campaign is over, news and exposure for your game is DEAD.
After that period is when you do things that get you free adverting to keep your game out there in the public eye. First of all it's cheap advertising because all these news sites and magazines will do a blurb on it. People will be glad to see DLC media at this time. Much more cost effective to do things this way and keeps you looking good instead of looking greedy.
Now I understand this decision may have been made by the publisher or the marketing team or whatever, but whoever it is burning money. This is business, don't throw your money away.
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"People are going to be surprised when they find out how quickly we're coming, and with what content we're coming"
He's right. I gave them more credit than that-- I don't know why. This studio has failed to ever deliver an AAA title and this looks like it will be no different.
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complaining about AI before you have played it is just stupid BTW.
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From the time Development is done with final CONTENT, the rest is testing, and minor bug fixes. Do you expect developers to sit around with all that art and level designers and programmers and just do nothing!?? NO, they start working on another game.. or DLC, most work on DLC.. It can be 2 months from the time development is actually finished with the game to the time it gets shipped.
Developers who release DLC within the first 2 months of a release are smart, the hype is there, the want to play the game is there, they can retain game retention and make some extra cash.
If you think they should of included all these in the game in the first place.. uhh hello, they have to stop working on the game some time and ship it..
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Gearbox, don't let these wieners get you down.
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I'm still worrying about the game using GFWL tho. ;(
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A: Buying a game day 1 and knowing that in a month or two DLC will come out with bigger better drops.
B: Buying a game day 1 and NOT knowing that, while working to outfit your toon as best you can.
For me, DLC like this makes the original gear hunt alot less interesting, knowing that all my stuff will get replaced soon. Especially if there is a grind.
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The Lost and Damned provided over 20hrs of gaming with all the content, and even more with the extra MP modes. Point Lookout was a huge world and offered a lot of new content, although Operation Anchorage and Zeta were a bit less content wise, Broken Steel and Pitt were well worth $10 each.
If they can't match that quality I won't get the DLC, its just not worth the cash otherwise.
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So why all the complaining? Don't want it? Don't buy it. They are allegedly planning more DLC so maybe the next one will be more up your alley.
Personally this just makes me even happier that I bought the game; knowing that I can get more content later.
I'd just like to know if there will be some mapping and/or modding tools released, it would be great to get this DLC and then create zombie maps.
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