Dungeons & Dragons Online Free-to-play Model Sees 40% Increase in Subscriptions
by Alice O'Connor, Oct 15, 2009 2:40pm PDTDungeons & Dragons Online has seen growth doubling internal expectations and a 40% increase in subscribers since moving to a free-to-play model supported by premium subscriptions and microtransactions, developer Turbine told Ars Technica.
"[Free players] get to try the game, not be constrained by a one-week trial, and then decide when they've made the commitment that they're engaged enough that they're ready to spend money," executive producer Fernando Paiz told the site.
Free accounts are limited in available classes, races, and quests, which can be brought individually with microtransactions or are included with the $15 monthly VIP subscription. Various items, equipment, buffs and cosmetic options are on sale to all.
"We have a good chunk of the population that is spending more than $15 a month," said Paiz. "The traditional subscription model can only make X dollars off a player. This kind of removes that cap."
Demon Hunter is most popular Diablo 3 class, and other infographic stats
Metro: Last Light DLC and season pass detailed
Microsoft considering 1 vs. 100-style game for Xbox One
Hands up, down, and around with Kinect for Xbox One
EA Sports Ignite engine trailer was pre-rendered










Comments
F2P may be free for the players but it certainly cost a lot to run for the devs & publishers, especially if it's successfull.
In other words: they make more subscription but do they make more money?
Thread Truncated. Click to see all 4 replies.
You must be logged in to post.