"Hungry? Need something to eat?" asks a mass mailing to members of the PlayStation Network, explaining that at long last "you can jump over to your PlayStation 3 browser between epic battles and high-speed races to get a hot delicious pizza delivered to your door... all this while never having to leave the comfort of your PS3 system."
Sony's MMORPG EverQuest 2 infamously added the command /pizza to launch a browser window for Pizza Hut's online ordering. Allegiances have apparently shifted.