Blizzard on StarCraft 2 Expansions: 'We're Not Going to Gouge People'

By Nick Breckon, Aug 17, 2009 12:06pm PDT Ever since Blizzard announced that it would be splitting the three StarCraft II campaigns into separate games, fans have been worried the studio will abandon its trend of $30 expansions and charge full price for the new games.

Producer Chris Sigaty responded to those concerns during a recent interview with Shacknews, telling us that the team is viewing the games as traditional Blizzard expansions, and not full sequels.

"We effectively look at it internally as expansions," said Sigaty. "So we'll see what that means for the price--we're not just going to raise it and call it that for the purposes of that. We would need to offer the same content."

Sigaty's guess is that the two expansions--the Zerg-centric Heart of the Swarm and the Protoss chapter Legacy of the Void--will not offer the same content as the original, and thus should be priced accordingly.

"I think internally, we want to do it a little bit fast, get a full campaign out there with enhancements to the multiplayer game," he said. "And in doing so, it would likely be an expansion-level product, and a Blizzard expansion-level product, but still something that doesn't quite have the same content as the original."

Of course, as the recent delay proved, nothing is set in stone at this point.

"We're going to value it at what it's worth," he added. "And honestly, internally, how we look at it, we look at it like it's the Frozen Throne and the Frozen Throne 2, or Brood War and Brood War 2. We think we're adding at least that amount of content, but we're not going to gouge people. We're going to charge them what's fair."

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  • For all the people bitchin'. Do you think they wouldn't have come out with an expansion anyway? Adding to that, have you ever bought a blizzard game and not bought the expansion? I mean really played the original WHILE the expansion was out? I'm not talking because you couldn't afford it either. You made a conscious decision to not buy a Blizzard expansion because you felt it didn't offer enough. Even if you are, you are a very small minority. So standing up with your hand waving in the air like some elitist will just prove my point that you are a minority.