Blizzard on StarCraft 2 Expansions: 'We're Not Going to Gouge People'
by Nick Breckon, Aug 17, 2009 12:06pm PDTEver since Blizzard announced that it would be splitting the three StarCraft II campaigns into separate games, fans have been worried the studio will abandon its trend of $30 expansions and charge full price for the new games.
Producer Chris Sigaty responded to those concerns during a recent interview with Shacknews, telling us that the team is viewing the games as traditional Blizzard expansions, and not full sequels.
"We effectively look at it internally as expansions," said Sigaty. "So we'll see what that means for the price--we're not just going to raise it and call it that for the purposes of that. We would need to offer the same content."
Sigaty's guess is that the two expansions--the Zerg-centric Heart of the Swarm and the Protoss chapter Legacy of the Void--will not offer the same content as the original, and thus should be priced accordingly.
"I think internally, we want to do it a little bit fast, get a full campaign out there with enhancements to the multiplayer game," he said. "And in doing so, it would likely be an expansion-level product, and a Blizzard expansion-level product, but still something that doesn't quite have the same content as the original."
Of course, as the recent delay proved, nothing is set in stone at this point.
"We're going to value it at what it's worth," he added. "And honestly, internally, how we look at it, we look at it like it's the Frozen Throne and the Frozen Throne 2, or Brood War and Brood War 2. We think we're adding at least that amount of content, but we're not going to gouge people. We're going to charge them what's fair."
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Comments
The egocentrisim in this is outstanding. So they make a superior product compared to all their competitors and think its so awesome that people should pay three times as much. They wont say that outright though and instead split the game into three pieces and deem two expansion packs even though they're just the last few parts of the original game.
This walks a very shady area between playing with marketing and presenting a better product. I agree that if one company makes a superior product compared to another they should charge more for it, however, I don't think SC2 is going to be three times better then Dawn of War or Rise of Legends. Especially not from the screenshots I've seen and what I've read. Even though those are old games, they still hold their own in this day and age.
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Given the high quality and support all Blizzard titles receive, it's practically a steal. I mean, look at what D2 has gotten and is getting. The game that came out back then isn't even comparable to the game out right now and the vast majority of it has been free. SC2 will definitely be given the same level of support, possibly even more. This is Blizzard's flagship franchise for RTS games, if not their entire company.
Look at the price wars this way. The naysayers are getting butt hurt over 30 or 40 bucks. They are perfectly content with paying 110 bucks (50 for SC2, 30x2 for the other campaigns), but when the price goes up to 150 bucks, they raise a huge ruckus. Secondly, this is over several years, no one expects the SC2 games to come at a breakneck pace. So, for 40 bucks over 3 years, we have a legion of kids bitching about the price.
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Which means new units, maps, upgrades, missions, tilesets. Why, again, are people bitching? First games is not even released and i'm antsy for what they have prepared for the expansions.
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IM NOT RAPING YOU