Quake Live Premium Subscription Planned
by Nick Breckon and Chris Faylor, Aug 14, 2009 12:31pm PDTA premium subscription service for Quake Live is on the way to the free online game, according to id founder John Carmack.
During his QuakeCon keynote address, Carmack explained to the crowd that in-game advertising was not enough to support the web-based title.
"The in-game advertising stuff has not been big business," he admitted. "That's not going to be able to carry the project."
Quake Live subscriptions will allow players to configure and run their own private servers for the shooter. Carmack also noted that the game will never go entirely pay-to-play.
"Quake Live is gonna be Quake Live for the foreseeable future," he said. "It's only just now that we're going to be able to put it to the test."
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Comments
I didn't understand the thinking behind this from the start. I was very excited when it was announced but then I found it was just Quake 3 and completely lost interest since I'd already played Quake 3 to death. It seemed obvious to me that QuakeLive would never attract a large player base and therefore would not many advertisers so would inevitably fail. I was hoping that when it did fail they'd work on a new deathmatch game but it seems they intend to keep flogging QuakeLive until there's only one player left. If people won't play the game for free why does Id think they'd be prepared to pay for it?
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Carmack did indeed say that the in-game advertising isn't cutting it and they had premium subscriptions planned.
However he also said Quake Live is going to probably be around for a few more years at least before they're going to call it a failure.
Also he mentioned that once they have the Mac and Linux ports released and a few more things under their belt they're going to make a big push advertising it and so forth so that they can increase the player base.
Consider this - there's a company called Ventrillo here at QuakeCon which puts out a TeamSpeak-like product. Like TeamSpeak, it's free. And they do something similar to what Quake Live where people can pay for private servers.
The CEO of Ventrillo drives a Corvette, and they gave a second one away at QuakeCon last year. They're giving away a Mustang this year.
Anyway, I don't think this means Quake Live is doomed - as people have shown they're willing to pay for private servers and other services in significant numbers
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they need more player volume, and then people might actually care to advertise
i think the problem is that the reachable audience is very small. lot's of people play FPS, but those people (for some reason i will never understand) prefer to run around waiting for hats to drop in team fortress 2 or like to pay 20 dollars for battlefield heroes costumes.
i guess the reason news sites are busy talking about costumes is because that's what the players care about. kind of sad, but oh well. quake actually has players now so it's cool. quake 3 in 2009 doesn't really have that many populated servers.
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Cant see enough people paying for it to keep it going.
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I think I read that the revenue generated for advertising and equivalent to $1 for each account or something like that. Last I checked they had around 800,000 accounts. Still that's only 800,000 dollars for something probably costs a couple million to produced.
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and blood would be nice too. blood is for decoration. makes maps seem lived and died in.
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I'm not sure why some people are reading so much into it.
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What exactly is the news, and why would anyone be disappointed by this. You'll be able to start your own server, from anywhere, at a neutral location of your choice.
ET could really benefit from this model if they did advanced match making, not just on someone's kill/death ratio, but on how many times they do/prevent/assist an objective. It would be trickier stat wise, but could make for awesome games.
I guess that's probably not going to happen now.
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Good. Best news I've heard this year.