No, "The best things since rolls" would make far more sense. Rolls are perfectly sized units of bread with complete crust coverage. Each roll is self-contained, meaning you can mix and match as many different styles as you please, and buy only as many as you need. Let's hear it for rolls! Thus concludes Wot Alice Ate Week. See you in 2010.
Lastly, watching QuakeCon at work is no fun--believe me, I know--so get in on the id Software fun by playing the Flash id Triple Pack over on GameFly-owned Ponged.