Petrovic most recently served as vice president of digital media at Playboy, of all places. In his role as GameStop's digital distribution manager, Petrvoic will oversee "the development and execution of a digital acquisition strategy" by leveraging GameStop's existing stores to drive digital sales.

"While we are currently one of the leaders in the online PC game retail space through our recently relaunched GameStop Casual Digital Store," said GameStop CEO Daniel DeMatteo, "we are also committed to supporting our unique and vast footprint of brick and mortar stores and knowledgeable associates with a smart digital business platform."

GameStop launched a new online casual games store powered by RealNetworks last week, and already offers digital sales of PC games by way of Trymedia.