World of Warcraft Sells 8.6 Million Units in US

By Alice O'Connor, Jul 29, 2009 12:06pm PDT World of Warcraft has netted 8.6 million sales across its various releases, expansion packs and bundles from US retail, according to NPD data provided to Gamasutra.

The figure includes the base edition of World of Warcraft, the Collector's Edition, its two expansions The Burning Crusade and Wrath of the Lich King, and Battle Chest bundle.

Dabbling in speculation and presuming an average selling price of $30, Gamasutra calculates that the Blizzard MMORPG's retail sales could come to a grand $258 million.

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  • really it all boils down to a mix between updating classes adding content and fixing bugs. blizzard micromanages their content to a crazy degree. they elarned this the first year by paying attention to their players habits. Sure they know they cant release content fast enough. But the thing is people know blizzard will add more to the game. people know blizzard will...do this...and that. So their retention rate is higher then most mmos and their chrun rate is higher then most mmos. And they tend to cater to both audiances pvp and pve. Where as most mmo developers cater to one audiance alone and kinda toss the other one in there.

    Sony and ea/mythic really could learn alot from blizzard if they would stop trying to copy their game mechanics and start to copy their design philosophy with regards to retention and churn.

    Most mmo players want somthing new but they dont trust other developers to support their products as good as bliz does.