Activision: 'We Might Have to Stop Supporting Sony'

By Alice O'Connor, Jun 19, 2009 8:56am PDT Major publisher Activision might drop support for Sony's PlayStation 3 and PSP entirely if the consoles do not become more profitable, CEO Bobby Kotick has told The Times in an interview.

"I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform," Kotick explained. "It's expensive to develop for the console, and the Wii and the Xbox are just selling better."

"Games generate a better return on invested capital on the Xbox than on the PlayStation," said Kotick. He states that Call of Duty and Guitar Hero publisher Activision paid Sony over $500 million last year in royalties and other costs, quipping that the figure "probably still worked out at 400 per cent of the profit they made."

"They have to cut the price, because if they don't, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony," he said. "When we look at 2010 and 2011, we might want to consider if we support the console - and the PSP too."

Kotick adds that a new physical interface "could be ideal." Sony announced the motion-sensing camera PlayStation Motion Controller at E3 this year, arriving Spring 2010.

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  • it always makes me laugh when people in the gaming community get all huffy when someone makes a business comment / decision. Games are not about making us happy - its about being profitable - if you are a public company. Every public's company single reason for existence is to make money for the shareholders. Since the majority of shareholders (outside the founders or execs at that company) are bond holders or big investors. They could care less about how fun a game is - they care how profitable it is.

    So Kotick's job is to find ways to maximize profit. If the games on the PS3 are not making enough profit for the the cost to develop them, then he has no choice to look at his options.